About AITO

Members of the Association of Independent Tour Operators (AITO) are UK-based creators of the finest range of holidays available to over 200 destinations and covering many special interests. Independently owned, they offer full financial protection for consumers and quality service, values echoed by AITO Specialist Travel Agents.

Why book with us?

As an AITO Agent, we are completely independent, and so we are able to select a holiday that is best suited to you. As preferred partners for selling AITO members’ holidays, a visit to an AITO Agent means the widest possible access to experiential holidays that you simply won’t find online or in other travel agents that are not completely independent. Booking with an AITO Agent means choice and quality.

We pride ourselves on offering exceptional service for discerning travellers at no extra cost. You can expect an open approach to prices, creative holiday experiences and full understanding of your needs. As an AITO Agent we promise to abide by the AITO Agents 10 point promise below:

  • We understand our clients and will find you the right holiday
  • We go ‘beyond Google’
  • We use our knowledge, experience and expertise to recommend what is best for your needs
  • We are reactive and suggest alternatives
  • We are independent and honest
  • We are open about prices and charges
  • We provide reassurance, your money is safer with us
  • We provide personal service in a self-service world
  • We are happy to be of service, expect a friendly welcome
  • We care passionately about your satisfaction – before, during and after your holiday, and look forward to your feedback.